27 May 2026
What does a bad website cost you per month? An honest calculation
A bad website costs more than you think. We calculate what missed customers, slow load times and poor findability cost you each month.
What does a bad website cost you?
Bad websites rarely produce an invoice. The costs are invisible: the visitor who clicks away, the customer who chooses your competitor, the job that never comes in. Precisely because they are invisible, they are rarely counted.
The question that matters
Imagine your website looked just a little better. Loaded just a little faster. Was just a little easier to find on Google.
How many extra customers might that bring in per week?
You know what one extra customer is worth to your business. For a bicycle repair shop that might be a repair job, or a new bike. For a gardening business a maintenance contract. For a physiotherapist a course of treatment. We are not going to calculate that for you, there is no need. You know your own numbers.
The question is whether your website is currently making the most of that opportunity.
Four things that drive customers away without you knowing
1. A slow website on mobile. More than half of all website visits happen on a phone. A page that takes too long to load loses visitors before they have seen anything. They click on the next option in the search results.
2. No or few reviews. People read reviews before they call. A competitor with a few honest reviews has an advantage over you if you have none even if you are better at your trade.
3. Unclear contact options on mobile. A phone number that is not tappable. A form that does not work well on a small screen. An address without a link to the map. Small things that cost you the phone call.
4. Not visible to AI search engines. More and more people ask their questions to ChatGPT, Gemini or Perplexity. If your website is not readable for these systems, you do not exist for that group of searchers.
What do you do with this information?
You do not need to commission a new website. Many improvements are relatively simple: optimise images, set up a Google Business Profile, update opening hours, ask a satisfied customer for a review.
But first you need to know what the problem actually is.
A PVwebsites analysis costs €9.95. The report shows you where your website falls short and what the priorities are, written so you understand it yourself, and so your web developer can act on it immediately.
Frequently asked questions
Question: My website has existed for years and business is fine. Why look at it now? Answer: Because customer expectations have changed. What looked acceptable five years ago now looks dated on a modern phone screen. And AI search engines did not even exist then.
Question: I do not have a webshop. Can my website still cost me customers? Answer: Yes. Every website determines whether someone gets in touch or clicks through to a competitor.
Question: How do I know whether my website is good enough? Answer: Search for your business on Google the way a new customer would. Look at your website on your phone. Compare with your direct competitors. You often see it immediately.
Question: What are the easiest improvements? Answer: Update opening hours, add a recent photo, and ask a satisfied customer for a Google review. These cost nothing and have an immediate effect.
What can you do today?
- Search for your business on Google the way a customer would
- Open your website on your phone, does everything work?
- Compare your Google reviews with nearby competitors
- Ask one satisfied customer for a review
- Get a PVwebsites analysis